01
Booking Pattern
Evening and after-dark departures, several a night in season
For ghost tour operators
Booking software for ghost tours
Fill your evening departures, ride the Halloween rush with waitlists, keep groups small enough to feel the atmosphere, and reschedule cleanly when the weather turns.
At a glance
How Ghost Tours businesses operate
02
Capacity Type
Per-person places kept intimate to hold the atmosphere
03
Resources
Costumed guides, sometimes with lanterns as props
04
Weather Dependent
Moderate — heavy rain empties an outdoor after-dark walk
05
Waivers
Not required; an age guidance note for the scarier routes
06
Checkin
Guide gathers the group by lantern light at the meeting point
07
Seasonality
A sharp October peak around Halloween; steady the rest of the year
08
Party Type
Couples, thrill-seekers, families with teens and party groups
The challenges
What gets in the way
The operational friction we hear about most — and what Experiqo does about it.
01
The challenge
October demand overwhelms the calendar
Halloween can bring a month's trade in a fortnight. Without waitlists and easy extra departures you either sell out early and turn people away or exhaust your guides guessing at demand.
02
The challenge
Big groups kill the atmosphere
A ghost walk lives on hushed tension, and forty people ruin it. Firm caps keep every departure intimate enough that a whisper still lands at the back of the group.
03
The challenge
Evening no-shows are hard to refill
A place that goes empty at an 8pm departure can't be resold. Reminders that afternoon and a waitlist ready to fill gaps keep your after-dark walks full.
04
The challenge
Rain forces a late call
You decide near departure whether an outdoor route can run. When it can't, you need to message everyone booked at once and offer another night, not phone down a list in the dark.
05
The challenge
Age suitability needs flagging
Some routes are too intense for young children. Clear guidance at booking, and a note on the manifest, saves an awkward conversation at the meeting point.
06
The challenge
The scare is the marketing
People who loved the fright will sell the next tour if you ask them. A review prompt as they walk home turns a thrill into the social proof that fills October.
The platform
Features built for Ghost Tours
01
Gift vouchers
Sell gift vouchers on your website and redeem them at checkout, with balances tracked so partly used vouchers keep working.
Learn more
02
Rescheduling
Move a booking to another date in a few clicks, or let guests reschedule themselves, so a change of plans does not become a refund.
Learn more
03
Waitlists
Capture demand on sold-out departures and notify people the moment a place opens, so a cancellation becomes another sale.
Learn more
04
Availability rules
Set recurring schedules once and let Experiqo generate every departure, so your calendar fills itself instead of you building it by hand.
Learn more
05
Capacity control
Cap the number of places by date, time, guide, vehicle or equipment, so you sell exactly what you can deliver and never oversell.
Learn more
06
Manifests
View or print a complete guest list for every departure, with the details your team needs to run the trip, always up to date.
Learn more
07
Check-in
Check guests in from a phone or tablet, so your team knows who has arrived and who is still to come, without a printed list.
Learn more
08
Booking reminders
Automatic reminder emails go out a set number of days before departure, so guests turn up prepared and on time, and you see fewer no-shows.
Learn more
A day with Experiqo
How Ghost Tours runs on Experiqo
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01
Step 1
A Saturday evening walk fills up
A family of four books at 4pm for the 8pm lantern walk, sees three places left, pays by card and gets the meeting point and age guidance in their confirmation.
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02
Step 2
The Halloween rush hits a waitlist
As October departures sell out, latecomers join a waitlist, showing you exactly which nights to add an extra walk and a second guide.
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03
Step 3
A reminder goes out that afternoon
Everyone booked for tonight gets a reminder with the meeting point, what to wrap up in, and how long the walk runs, keeping the after-dark group tight.
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04
Step 4
The guide gathers the group by lantern
At the meeting point the guide checks names off the manifest, notes the family with teens, and leads them into the dark at a size where every whisper carries.
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05
Step 5
A review prompt follows the fright
As guests walk home they are asked to review, and their account of the scare pulls the next thrill-seekers to book.
One connected system
One connected system, from booking to check-in
Every part of a ghost tours booking flows through one platform — no re-keying, no disconnected tools.
01 · Sell
Turn demand into paid bookings
Products
01
Availability
02
Bookings
03
02 · Operate
Keep guests and teams moving
Customers
04
Payments
05
Staff
06
03 · Understand
Use one live picture to grow
Resources
07
Communications
08
Reporting
09
No re-keying. No disconnected tools. A change in one workspace updates everywhere.
Related
Similar industries
FAQs
Questions from operators like you
Waitlists capture demand once departures sell out and show which October nights to add an extra walk, so you meet the peak instead of turning people away.
Set a firm per-walk cap so every after-dark departure stays intimate enough for a whispered story to carry to the back of the group.
Cancel the departure and message everyone booked at once, offering another night to reschedule or a refund, without phoning down a list in the dark.
Add age guidance to a route so guests see it at booking, and the note carries onto the manifest for the guide at the meeting point.
Send a reminder that afternoon with the meeting point, how to wrap up and the walk length, which keeps no-shows down on hard-to-refill evening slots.
Yes, sell vouchers for a fixed value or a named walk and redeem them at checkout with the balance tracked, popular around Halloween and Christmas.