01
Booking Pattern
Recurring lessons and multi-day courses scheduled around the tide
For surf schools
Booking software for surf schools
Fill lessons to a safe instructor-to-student ratio, run sessions around the tide, and sell wetsuit hire as an add-on with waivers signed before the beach.
At a glance
How Surf Schools businesses operate
02
Capacity Type
Per-person places, capped by instructor-to-student ratio
03
Resources
Instructors, soft boards and hire wetsuits in mixed sizes
04
Weather Dependent
High — tide and swell set the session times and the go/no-go
05
Waivers
Required, with swimming ability and experience recorded
06
Checkin
Instructor fits wetsuits and confirms students on the beach
07
Seasonality
Strong summer and holiday peak, quieter cold months
08
Party Type
Beginners, families, groups, hen and stag parties and course learners
The challenges
What gets in the way
The operational friction we hear about most — and what Experiqo does about it.
01
The challenge
Ratios are the whole safety model
A surf instructor can only watch so many beginners in the white water. Capping each lesson to a strict instructor-to-student ratio keeps everyone safe and learning.
02
The challenge
Tide dictates the lesson time
A lesson only works on the right state of tide, which moves an hour later each day. A fixed weekly timetable misleads students about when to arrive.
03
The challenge
Wetsuit hire is easy money missed
A student without their own wetsuit needs one, and it is a simple add-on lost if not offered at booking. Selling it at checkout captures the spend and the size.
04
The challenge
Courses run over several days
A beginner course is a block of lessons across days, not a single session. Selling it as a course keeps the progression and the payment together.
05
The challenge
A blown-out day needs everyone told
When the surf is unrideable a whole beach of students needs moving. An SMS to all of them beats calling round while the tide slips away.
06
The challenge
Groups and parties book as one
A hen party or a family wants one booking and one payment. Taking the entire party in a single step keeps the beach session planned.
The platform
Features built for Surf Schools
01
Gift vouchers
Sell gift vouchers on your website and redeem them at checkout, with balances tracked so partly used vouchers keep working.
Learn more
02
Add-ons & extras
Offer extras like equipment hire, photos or refreshments at checkout, priced per person or per booking, to lift the value of every order.
Learn more
03
Rescheduling
Move a booking to another date in a few clicks, or let guests reschedule themselves, so a change of plans does not become a refund.
Learn more
04
Digital waivers
Collect signed waivers before guests arrive, so your team is not chasing paperwork at the water's edge on the day.
Learn more
05
Availability rules
Set recurring schedules once and let Experiqo generate every departure, so your calendar fills itself instead of you building it by hand.
Learn more
06
Capacity control
Cap the number of places by date, time, guide, vehicle or equipment, so you sell exactly what you can deliver and never oversell.
Learn more
07
SMS messaging
Send SMS updates and reminders via Twilio, so time-critical messages reach guests on the device they always have to hand.
Learn more
08
Review collection
Ask guests for a review automatically after their trip, with a rating gate and a delay you control, target the whole business or an individual guide, and sync approved reviews to Google, Trustpilot and TripAdvisor.
Learn more
A day with Experiqo
How Surf Schools runs on Experiqo
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01
Step 1
Publish lessons to the tide
Set lessons and courses at the tide-driven times the surf works, capped to a safe ratio, so students book a session that will actually run.
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02
Step 2
A beginner books and hires a suit
A first-timer books a Saturday lesson, adds wetsuit hire in their size, and signs a waiver noting they can swim but have never surfed.
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03
Step 3
The surf drops out, so it moves
With the swell gone flat you move the lesson to the next good tide and SMS every student the new time.
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04
Step 4
The instructor kits up and checks in
On the beach the instructor has the hire suits in the right sizes, confirms swimmers and waivers, and splits students into safe groups.
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05
Step 5
A review request follows the lesson
After a first lesson a review request lands automatically and points the student toward a course or a return session.
One connected system
One connected system, from booking to check-in
Every part of a surf schools booking flows through one platform — no re-keying, no disconnected tools.
01 · Sell
Turn demand into paid bookings
Products
01
Availability
02
Bookings
03
02 · Operate
Keep guests and teams moving
Customers
04
Payments
05
Staff
06
03 · Understand
Use one live picture to grow
Resources
07
Communications
08
Reporting
09
No re-keying. No disconnected tools. A change in one workspace updates everywhere.
Related
Similar industries
FAQs
Questions from operators like you
Cap each lesson to a safe ratio and it stops selling once full, so every beginner is watched in the white water however busy the beach.
Publish lessons at the tide-driven times the surf works, so students always book a session that will actually run rather than a fixed weekly slot.
Wetsuit hire is offered as an add-on at checkout, capturing both the size and the spend so the right suit is ready on the beach.
Sell a beginner course as a single booking across days, keeping the progression and the payment together rather than as separate lessons.
Move the lesson to the next good tide and SMS every student the new time, so a blown-out day is a moved session rather than a scramble of calls.
Take the whole party as one booking and payment, so a group is secured in a single step and the beach session is planned.